Cariani renews itself to face the challenges of the future
A New Logo for a New Brand Identity
Giuliano Cariani explains
The collaboration with his young son Andrea, a new product to be launched on the national market and destined to be discussed for a long time, as well as the desire to conquer new market segments, have led Giuliano Cariani to illustrate this important company evolution which is marked by a new logo and visual identity.
“The Company logo that distinguished us for the past 20 years was rather elaborate, so we decided to go for a more graphically appealing and defined one, one that could still be immediately recognized. “Porchettai in Bevagna” not only highlights our history and our inextricable connection with the territory and its traditions, but it also pays tribute to these territory and traditions that are the bases of our porchetta recipe and craftsmanship.
EThe high quality of the Cariani Porchetta is the cornerstone of our evolution, because it has always been the key to the success of our company”